AMERICAN FOOTBALL

Dragonfish and 888 Holdings Plc: Dragonfish signed a strategic agreement with Phumelela Gold Enterprises LONDON, May 12 / PRNewswire / - Dragonfish, the division's business-to-business (B2B) independent of 888 Holdings Plc, announced today that it has signed a strategic agreement with the organization of South Africa betting pari-mutuel horse racing and tote Phumelela Gold Enterprises (PGE) aims to ensure a full range of sporting events. This will be followed by the introduction of casino games, poker, bingo and Quick Play (immediate) when South Africa will have a more structured regulatory regime.

Dragonfish guarantee the global distribution of streaming live horse racing of dozens of racetracks around the world for which PGE owns the exclusive rights of distribution through dealers and Dragonfish through 888.com.

Dragonfish will provide PGE its market leading software for electronic payment services and back end that allows for seamless integration in the systems of shared portfolio, collection and customer service 888.

The agreement is another example of the ability to Dragonfish to work with companies that operate with a government license, after the innovative agreement with Sportech Plc in the United Kingdom for New Football Pools. The transaction combines the experience of Dragonfish in the field of electronic payments in emerging markets, gained through many years of success in Latin America, with the rich infrastructure of services for gambling of PGE.

PGE will provide important outlets for distribution and marketing for this strategic partnership. Partners of PGE, Phumelela Gaming and Leisure Ltd and Gold Circle (Pty) Ltd, operate horse racing betting and / or tote in all nine provinces of South Africa, eleven racecourses, nine training centers, more than 400 bets, three centers telephone and two online betting sites.

Gabi Campos, CEO of Dragonfish, commented:
"The turf field is the largest sports betting world and we are extremely pleased to work with a global leader in this field.

Phumelela has a huge user base in South Africa and this will ensure the availability of the best tools to offer its customers an offer for gambling online at. "

Rian du Plessis, CEO of the Group, Phumelela Gaming and Leisure Limited:

"As a world leader in the alleged exploitation of modern technologies for a globalization of British, we are very pleased to forge an agreement with a partner who can provide a technology market leader to expand our services throughout the world. The partnership with Dragonfish us in future to diversify our offer on-line and to further increase our current success. "

About Dragonfish
- Dragonfish is the trading name of B2B 888 Holdings Plc and is a separate division of 888

- Dragonfish is a leading provider of comprehensive services for the gambling (gaming and technology, operational, marketing and electronic payments) with a unique tradition of one of the biggest brands in the world of business-to-consumer (B2C) , 888

- The range of games includes Dragonfish Casino, Poker, Bingo, Sports and Quickplay

- Dragonfish has un'imbattuta responsibility for operations and marketing in the field of gambling


About Phumelela
- Phumelela Gold Enterprises (PGE) is a joint venture between the South African horse racing and betting at the tote Phumelela and Gold Circle.

- PGE is run by Phumelela and holds the rights for national and international information for the South African horse racing. PGE shall specify the dates of all South African racing and owns and manages Tellytrack, the television channel of the South African horse racing national.

- PGE has acquired the broadcasting rights-related bets in the world for 30 of the 60 British racecourses (the rights of British racing), including nine of the 12 "super" hippodromes of Racing UK (Ruk).

- PGE, in partnership with Racing UK and UK Tote (Totesport), the global market offers a daily package of betting on races on the South African television channel Racing International, transmitted via satellite in six continents.