AMERICAN FOOTBALL

Giorgio Armani and Sport, a truly perfect wedding. More and more 'often, in fact, fashion has become involved with style in the world of sport with unique collaborations. An example? The uniforms of the football team Real Madrid were made by Hugo Boss, great fashion designer.


Giorgio Armani is not directed pero 'football, but football, the sport more' in vogue in America, which in Italy has its admirers. The Italian designer, in fact, 'intervened to review from a graphic label for American football team of Doves. But we are not talking about a recent event: the story goes back 24 years ago.

After so 'so long, in fact,' been reported that in 1985 Giorgio Armani decided to redo the look of the brand team of the Bolognese Doves, despite being the owner of the rival team of Seamen. In this way, the Italian designer enhances' the dove historic designed by Fiorenzo Borghi. The following Christmas, the football team of the Bolognese inseri 'the new logo on all the accessories of the team. One bag was sent to Giorgio Armani, who in response mando 'a smoking with a ticket thanks to the president of Doves: the ticket that he still has now.

Surely this is a very special episode. Not only for marriage between a sport as' particular and the designer fashion sector. But also for the fact that the news and 'remained hidden for so' long time. On the other hand, in 1985 American football was very fashionable in Italy, so that the Giorgio Armani shop windows were full of symbols of the sport. Chissa 'if this partnership will continue' ... It would be even more curious to discover how this background!

We thank the press for the news but also for images.