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Came to the fifteenth edition of the Premio Freccia d'Oro of the Direct Marketing organized by AssoComunicazione decreed last night the winners for best direct marketing campaigns conducted in 2008. Nearly 100 participants campaigns, those 28 awards: 14 to the Golden Arrow at 14 than Silver.

A Marzia Curone, president of Consulta-profit direct marketing to open the evening opened the evening during which he was also awarded the Special Prize Ida Augusta Giuliano Sky, American Express and Deutsche Bank Group. Following a round table which was also attended by Massimiliano Finazzer Flory, alderman for Culture of the Municipality of Milan, the President of AssoComunicazione Diego Masi, the President of the Consulta Audiweb and Digital Enrico Gasperini, the Director General of Upa Giovanna Maggioni, the President of Sogemi Roberto and Luca Predolin Palermo and Manlio Orioli, respectively, at TNT Post and Kodak, sponsors of the evening. Then all the winners. Retail: Freccia d'oro a RMG: connect for the first time with Phil Kraft Foods Italia - Philadelphia Light, Silver Arrow at RMG: connect to Fight for kisses to Energizer Group Italia-Div. Wilkinson Swords, Silver Arrow Group to DM for My Consult Vichy Vichy - L'Oreal. Car: Freccia d'oro a Rapp / TribalDDB for You and Touareg Volkswagen Group Italia, a Silver Arrow Touch Italy Program for Audi Experience Audi; Arrow Silver Compass in Italy for 500 ² Federal Mogul Italy. Fashion & Luxury: Golden Arrow to AdmCom to ThisisMoreThan of Pershing Yachts. Information Technology: Freccia d'oro a OgilvyOne Worldwide for IBM CIO Polis. Financial products and banks: Freccia d'oro a relata Guide to Environment of Deutsche Bank - Prestitempo Div. Public Services: Golden Arrow for Dinamo Club ASME Energy and Environment - A2A Group. Books and media: Freccia d'oro a relata for Bianca. Black. Why? of FMR Art'è; Silver Arrow Erremme Associates for a creative workshop in 2008. Threatening letter to Sky Italia. Products and services BtoB: Golden Arrow to AdmCom to YOC_BOX of AdmCom; Silver Arrow to Roomor CRM for Nestlé Professional Nestlé Italiana; Silver Arrow to sitcap Bussolino for Sali aboard Midas Italy. Non profit: Freccia d'oro a Rapp / TribalDDB to Cesvi of Cesvi; Silver Arrow for Mailing Christmas Telethon Fondazione Onlus. Launch products: Freccia d'oro a Bussolino sitcap for the taste-of Luigi Lavazza café; Silver Arrow at Ogilvy Group to Italy We wired to Condé Nast Italy; Silver Arrow to Roomor for Crodino / Boris 2 - The return of Fox. Traffic building: Silver Arrow Group for a DM campaign on Flexi Power SILF. Loyalty: Freccia d'oro a Cemit Interactive Media for 2008 Membership Juventus Juventus Football Club, a Silver Arrow Rapp / TribalDDB for You and Tuareg Volkswagen Group Italia; Arrow Silver for Dinamo Club ASME Energy and Environment - Group A2A. The Distance: Freccia d'oro a relata for Bianca. Black. Why? of FMR Art'è; Silver Arrow Erremme Associates for a creative workshop in 2008. Threatening letter to Sky Italia. Communication: Golden Arrow Invent a Future Force for 5-Together on the wave of success of McDonald's; Freccia d'oro in Italy Ogilvy Group Christmas Special for 2008 in American Express Service Europe.